Oh, the miles we've covered

For 70 years, people have been wearing Minnetonka Moccasins and there's a few pairs that people are proud to say they've lasted about that long. But there was nowhere for these brand loyalist to share that story. All that excitement had to be channeled. Those fans needed to be reminded that they are the reason the Minnetonka brand is still a icon of fashion and comfort across the globe.


These mocs have stories to tell. Through an interactive questionaire users could find out their moccsonality, share through social the location purchased and furthest they have traveled all for a chance to win a free pair of mocs. Users also had the opportunity to tell a personal story that could be added to the Minnetonka Moccasin historical timeline.


Globally, moc lovers submitted 9,000 entries, shared their mocsonality on Facebook 598 times, shared 2,246 unique photos across Facebook and Instagram and had a 46.5% conversion rate.

Greatful support

To celebrate 70 years of success, stories from the people who have been proud to rock their mocs for seven decades, through multiple fashion trends and across the globe were included in the Minnetonka Moccasin historical timeline.

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