Designed with you in mind.

A vision becomes a reality when an empty warehouse with dusty concrete floors becomes a premium space that supports awareness, education and encouragement for a fitness community looking for something different. Welcome to Fitspace.


When you reach a breaking point where crowded gyms, membership fees and personal trainers aren't helping you achieve a better you, there's FITSPACE.


The brand is designed to support the cycle of new beginnings, activation, recharging then repeat. Color is the foundation of this system. It is utilized throughout the space and all brand elements to reinforce the brand experience.


From wall color, dimensional installations, simple brand communications, nutrition guide to a photography library I worked with a variety of talented makers to produce a living brand tool kit that is constantly evolving and supporting the Fitspace community's continued success.

Brand Elements

A scalable web design was created for a modular CMS (content management system) and easy client management. The CMS integrates with MindBody for scheduling and business management.

Heavy stainless steel pens with smooth action twist create detailed brand interactions that reinforce the premium service everyone that walks into Fitspace receives.

One of Fitspace's programs is called ULTIMATE. The shirt is one of many branded items new community members receive when beginning the program.

Throughout the space, community members are reminded that they are what makes Fitspace unique. The community graphic takes shape in framed poster designs, dimensional installations and wall graphics.

Let's Connect!

Looking for a partner in creative, solutions to a problem or something to be made? Give me a shout or send an email. Let's get to work.